Automobile. Personality. Feeling.
The Taycan marks the beginning of Porsche’s journey to fulfill its commitment to make the automotive industry sustainable.
However, the soul of a car is brought to life by a human. In our opinion, the vehicle and its owner are inseparable – the story of one cannot be told without the other. That is why Porshe Center Riga at the end of the summer of 2022 launched a unique project: meeting Taycan owners, Latvian businesspeople to talk about their professional experience, free time, sustainability and, ultimately, about what it is like to ride the new and nimble steed, the Taycan.
Each story, each person and also each driving experience is unique, as evidenced in the series of five videos we present to you. At the same time, these stories prove that a thriving business can be established and run in Latvia.
Taycan – the soul of an electrified Porsche at your fingertips. Own one of Porsche’s engineering masterpieces and join the Taycan community of young leaders. Build your own model, book a consultation or try the leasing calculator for your preferred Taycan model.
Five Latvian business leaders, entrepreneurs and industry professionals talk about their daily lives, their achievements and how the Porsche Taycan adds a positive note to their everyday lives.
Porsche Taycan, the perfect companion for a fun everyday life anywhere in Latvia.
You have to look for what is needed. The main thing is not to give up, but change!
My profession is a shining example of the importance of education; to grow we need to improve our performance every day!
In business, it's important to keep a curious mind and keep learning!
In 1997, Skulte Port’s harbor master invited us to work here in Skulte, when there was actually nothing there.
The key to success is exports, of course, because exports ensure stability, create added value and foster development.